As well as highlighting your organisation’s strengths and the areas requiring improvement, audience research can provide you with a sound basis for monitoring performance as well as for informing future marketing strategy and business development. We can help you through every stage of the process to ensure that you evidence what you need and begin to understand your audiences in a more meaningful way.
SErvices
Hosting Services
If you have an existing data collection in place but do not have access to your own survey platform, we can host it for you and provide you with regular exports.
Audience Research
Audience research can provide you with a sound basis for monitoring performance as well as for informing future marketing strategy and business development. We can help you with each step – from designing and building the survey, to hosting it and reporting on results.
Case Studies
We have been working with Manchester Jewish Museum since 2021 to support them with their on-going visitor research. Working from the evaluation framework, we created a survey wireframe that has allowed us to evidence their visitor experience in a meaningful way. We have also been on hand to provide support as new sector data collections e.g., Illuminate have been introduced, giving Manchester Jewish Museum confidence that the new reporting requirements are being integrated with their existing collections correctly.
“We’ve been regularly working with Kate for a couple of years now. She helped us create an efficient and thorough evaluation framework, which allows us to better understand our audiences at Manchester Jewish Museum. She’s also provided us with an extremely insightful benchmark report with practical recommendations, which will inform our strategy this year. Kate is an expert in her field and has always been very passionate about understanding the specifics of our organisation and our audiences to provide the most relevant insights. I would highly recommend her services to any organisation who wants to make sure they’re making the most of their evaluation and serving their communities best they can. I look forward to continuing to work together.”
Julia Gorko
Marketing Manager
We began working with Motorsport Tickets in 2021 to help them understand their customers and what their drivers are (no pun intended). We created and launched a research programme, delivered in six different languages, that includes an annual in-depth customer survey, as well as event-specific experience surveys that are sent to attenders immediately post-event. In addition to capturing valuable customer satisfaction scores that actively feed into their business KPIs, the insights from the research help Motorsport Tickets gain a richer understanding of their customer base, which in turn shapes their marketing strategy. Now in its third year, we are expanding the research programme to include another arm of their business, Motorsport Travel Destinations, with an overall aim to drive business growth and increased engagement.
“It’s been great working with Kate. Brought in to help us across three projects areas, including the creation of our first ever annual survey, cleaning of existing data and a positioning document around the associated need for a CRM. Kate worked quickly to understand our existing business and data challenges, mapped out a phased approach, delivered the plan on time and on budget, and has delivered in-depth reports and presentations to conclude her findings and recommendations.”
Richard Gibson-Venner
Marketing Director
Since 2020, we have delivered Quays Culture’s audience research for both their summer and winter programmes of public realm exhibitions and performances. The insights have allowed us to create a series of benchmarks that help them to articulate and tell their story, providing valuable evidence for funding applications.
“Kate has done some wonderful work in supporting Quays Culture evaluations. Her diligence, insight and commitment has had a positive impact on how we report on our events.”
Rachel Candler
ProducerQuays
Other clients include:
