Data is essential for objective, unbiased decision-making, yet some organisations are still not collecting the right information to support their business. Whether you need to create an Evaluation Framework or simply want to understand the data you already have, we have a passion for data and how it can be used to effect change.
SErvices
Evaluation Frameworks
We can help you create an Evaluation Framework for your organisation so that you can better understand your audience, so you can effect change.
ACE/NPO Annual Data Return
Working in the arts and culture sector for over 15 years means we know what data is needed for the ACE/NPO annual data return, get in touch and we will get you started.
Undestand data you already have
Have lots of data but don’t know where to start or how to interpret it in a meaningful way? Get in touch with us and we will support you in getting started.
Staff Training
Have limited resource or capacity in your teams for evalutioan and insights? We offer 1-1 or group training sessions so you can embed insights and evaluation across the team.
Case Studies
We developed an evaluation framework that would allow Quays Culture to evidence the impact of their programme and provide insights into who their audiences are. Having been in place since 2021, the framework has resulted in consistent data analysis and reporting, the insights from which feed into Quays Culture’s overall audience strategy.
“Kate has worked with Quays Culture on numerous occasions, she’s been a valuable resource to our programme in creating a robust and useful evaluation report process for our events during both winter and summer months for the Quays and MediaCityUK. Kate’s reports have assisted us in our programme continuation through the evaluation of our audiences, information which we regularly use in our funding applications. We would definitely recommend Kate’s services and am sure we will continue to use her services in the future.”
Emma Cliff
Former Programme Administrator
Lawrence Batley Theatre needed help understanding the effectiveness of their season announcements and how their audiences were behaving. We worked with them to create a baseline season announcement evaluation framework that would allow them to compare insights season-by-season and developed a new audience segmentation model. We provided recommendations for the season announcement delivery and produced a full evaluation report.
“I would recommend working with Kate for any data and strategy related consultancy. Kate worked with the Lawrence Batley Theatre on a project around our audience segmentation and season announcement strategy. My predecessor had started the project with Kate and had little time to handover to me before he left. Kate managed this well and filled me in on the aims of the project and why it had begun.The clear recommendations Kate provided based on data have sparked many conversations and are leading the way to real improvement in our marketing strategies. We are moving away from a genre based strategy towards a more audience and loyalty focused strategy – this is a big change for the organisation who have thought in a genre-led way for a long time.Kate was always happy to answer any questions I posed and was comfortable to work to our timelines and capacity allowances. I very much enjoyed working with Kate and having the time together to discuss strategy and process.”
Linzi Tate
Head of Marketing and Communications
When Manchester Jewish Museum was due to launch in 2021, they were starting from scratch with regards to data. We worked with them to create a meaningful evaluation framework that would allow them to collect the necessary data to evidence their impact and help tell their story.
“Kate Fitzgerald has been a fantastic asset to Manchester Jewish Museum, building our evaluation framework for the new museum and looking at how we can collate and use data across all sections of the museum.
She recognised the needs and limitations of a small organisation such as ours, and took time for training, upskilling and meaningful conversations with the team. She was also supportive in helping include some of our SROI evaluation programme into our long term framework, to help measure the museum’s social impact.We now have a robust audience evaluation framework we can use for years to come.”
Daniel Jarvis
Marketing Manager
Other clients include:
