We design and deliver bespoke audience and visitor research that helps cultural organisations understand who they’re reaching – and how to deepen engagement. Whether you’re starting from scratch or building on existing data, we support every stage of the process – ensuring clarity, care, and sector insight throughout.

Survey Design, Hosting, and Delivery

Every survey is tailored to your organisation’s goals, audiences, and operational realities. We guide you from initial wireframes through to multilingual delivery and secure hosting – ensuring accessibility, relevance, and ease of use for staff and visitors alike.

• Survey wireframe creation
• Hosting on our secure platform
• Multilingual delivery options
• Regular data exports and reporting

Data Analysis and Insight Reporting

We turn raw data into meaningful insights. Our analysis helps you understand audience behaviours, motivations, and satisfaction levels – giving you the evidence you need to make confident decisions and demonstrate impact.

• Quantitative and qualitative analysis
• Benchmarking and trend identification
• Custom reporting for stakeholders and funders
• Integration with business KPIs

Strategic Recommendations for Engagement

Audience research is only valuable if it leads to action. We provide clear, strategic recommendations that help you improve programming, refine communications, and align with funder priorities.

• Audience segmentation and profiling
• Recommendations for CRM and data strategy
• Support aligning insights with funder goals

In the Spotlight

Manchester Jewish Museum

Since 2021, we’ve supported Manchester Jewish Museum with ongoing audience and visitor research tailored to their evaluation framework. We designed a bespoke survey wireframe to capture meaningful insights into visitor experience, and continue to provide responsive support as new sector-wide data collections – including Illuminate – are introduced. Our approach ensures new reporting requirements are integrated smoothly with existing datasets, giving the museum confidence in the consistency and impact of their audience research.

I’ve been regularly working with Kate for a couple of years now. She helped us create an efficient and thorough evaluation framework, which allows us to better understand our audiences at Manchester Jewish Museum. She’s also provided us with an extremely insightful benchmark report with practical recommendations, which will inform our strategy this year.

Kate is an expert in her field and has always been very passionate about understanding the specifics of our organisation and our audiences to provide the most relevant insights. I would highly recommend her services to any organisation who wants to make sure they’re making the most of their evaluation and serving their communities best they can. I look forward to continuing to work together.

Marketing Manager

Motorsport Events

Since 2021, we’ve partnered with Motorsport Events to deliver multilingual audience and visitor research that deepens their understanding of customer motivations and satisfaction. The research programme includes an annual in-depth customer survey and event-specific experience surveys sent immediately post-attendance – capturing valuable insights that feed directly into business KPIs. These findings shape marketing strategy, support segmentation, and strengthen customer engagement. Now in its fourth year, the programme is expanding to include Motorsport Travel Destinations, with a focus on driving growth and enhancing audience insight across the wider business.

It’s been great working with Kate. Brought in to help us across three projects areas, including the creation of our first ever annual survey, cleaning of existing data and a positioning document around the associated need for a CRM.

Kate worked quickly to understand our existing business and data challenges, mapped out a phased approach, delivered the plan on time and on budget, and has delivered in-depth reports and presentations to conclude her findings and recommendations.

Marketing Director

Quays Culture

Since 2020, we’ve delivered audience and visitor research for Quays Culture’s programmes of public realm exhibitions and performances. The insights have supported the creation of meaningful benchmarks that help the organisation articulate its impact and tell its story – providing robust evidence for funding applications and strategic planning.

Kate provided us at Quays Culture with an extremely valuable evaluation and insights report that is already impacting our engagement massively. Super lovely to work with and took great care in her work. Will definitely work with her again and would recommend her to any arts, cultural or heritage organisation who needs a friendly outside eye to evaluate their practice and to make practical recommendations on how to improve and who can analyse your data in a meaningful way.

Producer