Evaluation and Data Insights Services

Helping UK cultural organisations turn data into insight through practical evaluation, analysis, and reporting support for confident decision-making.

Organisations often collect large amounts of data, but turning it into meaningful insight can be challenging. Our evaluation and data insights services help teams cut through complexity and focus on the evidence that genuinely supports planning, decision‑making and impact reporting. We provide clear, practical evaluation approaches that are proportionate, collaborative and grounded in real operational contexts.

Whether you need a new evaluation framework, support with a funding requirement or help making sense of existing data, we make the process clear, confidence‑building and actionable.

Evaluation and Data Insights Services

Data Audits and Analysis

  • Data audits to assess what you’re collecting
  • Insightful analysis to uncover trends and gaps
  • Recommendations to improve storytelling

Evaluation Frameworks and Impact Reporting

An Evaluation Framework is a structured approach to assess the effectiveness, impact, and performance of your work. We help you:

  • Define clear objectives and outcomes
  • Identify key performance indicators (KPIs)
  • Align evaluation with strategic goals
  • Produce meaningful reports for funders and stakeholders

Arts Council England Reporting

Need support with your Arts Council England reporting? We can:

  • Coordinate internal data collection
  • Prepare and review your NPO Annual Return submission
  • Input NPO Annual Return data into Grantium
  • Format and upload audience survey data to the Illuminate platform

Training and Capacity Building

Need to build internal confidence around evaluation and insights? We deliver:

  • One-to-one or group training sessions
  • Bespoke workshops tailored to your team
  • Support embedding evaluation across departments

In the Spotlight

HOME

We worked with HOME and the ISPA Executive Committee to create an evaluation framework for the Manchester 2023 ISPA Congress and produce an impact evaluation report. ISPA is a global network of over 500 performing arts leaders from more than 185 cities worldwide. Its members include facilities, organisations, artist managers, festivals, funders, consultants, and other professionals. Twice a year, ISPA Congresses unite these leaders to share ideas and strengthen connections.

We recently worked with Kate on the impact report for the Manchester 2023 ISPA Congress, to evaluate insights and outcomes of the project on behalf of the ISPA Executive Committee. This was a complicated project with multiple stakeholders, and Kate was able to quickly identify the key areas of work and skilfully propose a framework that more than met our needs. She was a pleasure to work with – approachable and friendly throughout, whilst delivering work efficiently and professionally.

The report exceeded our expectations, and everyone who worked with Kate throughout the process had positive feedback. We now have a really comprehensive and useful evaluation that has been shared with stakeholders and colleagues across the sector to inform future projects. I would highly recommend working with Kate and will certainly be in touch for future projects.

Director of Marketing and Communications

Lawrence Batley Theatre

Lawrence Batley Theatre needed help understanding the effectiveness of their season announcements and how their audiences were behaving. We worked with them to create a baseline season announcement evaluation framework that would allow them to compare insights season-by-season and developed a new audience segmentation model. We provided recommendations for the season announcement delivery and produced a full evaluation report.

I would recommend working with Kate for any data and strategy related consultancy. Kate worked with the Lawrence Batley Theatre on a project around our audience segmentation and season announcement strategy. My predecessor had started the project with Kate and had little time to handover to me before he left. Kate managed this well and filled me in on the aims of the project and why it had begun. The clear recommendations Kate provided based on data have sparked many conversations and are leading the way to real improvement in our marketing strategies.

We are moving away from a genre based strategy towards a more audience and loyalty focused strategy – this is a big change for the organisation who have thought in a genre-led way for a long time. Kate was always happy to answer any questions I posed and was comfortable to work to our timelines and capacity allowances. I very much enjoyed working with Kate and having the time together to discuss strategy and process.

Head of Marketing and Communications

Manchester Jewish Museum

When Manchester Jewish Museum was due to launch in 2021, they were starting from scratch with regards to data. We worked with them to create a meaningful evaluation framework that would allow them to collect the necessary data to evidence their impact and help tell their story.

Kate Fitzgerald has been a fantastic asset to Manchester Jewish Museum, building our evaluation framework for the new museum and looking at how we can collate and use data across all sections of the museum. She recognised the needs and limitations of a small organisation such as ours, and took time for training, upskilling and meaningful conversations with the team.

She was also supportive in helping include some of our SROI evaluation programme into our long term framework, to help measure the museum’s social impact. We now have a robust audience evaluation framework we can use for years to come.


Marketing Manager