Smarter Strategies for Evaluation and Funding

Recently, GoodCRM invited me to speak at their webinar on data strategy and evaluation. The session focused on Arts Council England (ACE) funded organisations, but the insights apply widely.
We explored the risks of working without a data strategy. Without structure, data collection becomes inconsistent and harder to report or respond quickly.

With a strategy in place, organisations can improve consistency, strengthen reporting, and make better decisions.

We also looked at ACE’s Illuminate platform, especially its use for audience surveys. I shared tips for overcoming common upload challenges.

For those who want to delve deeper, you can watch the webinar and download the slides here.

Whether you’re new to evaluation or refining your approach, there’s something useful in this session.

Get In Touch

Kate Fitzgerald Consulting Limited offers a range of evaluation and insights services for arts and cultural organisations. If you would like a chat to discuss any needs you may have, do get in touch – we’d love to hear from you.    

GoodCRM is an affordable and easy-to-use CRM tailored for arts, cultural, and heritage organisations. It helps streamline processes like ticketing, fundraising, and audience engagement, allowing you to focus on your mission while efficiently managing data and reporting needs.